Our company

About Serviceware

Serviceware offers software solutions and strategies with best-in-class Enterprise Service Management (ESM).

What we do best

The core of our software portfolio is the Serviceware Platform which includes the software solutions Serviceware Financial, Serviceware Processes, Serviceware Resources, Serviceware Knowledge and Serviceware Performance. All solutions can be integrated, but can also be used independently of each other.

Serviceware is your partner for strategic excellence. We ensure that what we propose is achievable for your business. Our success is rooted in understanding our clients' unique concerns and requirements, demonstrated across numerous large-scale projects.

What sets us apart is our seamless integration of seasoned top management consultants and implementation-savvy IT experts right from the project's inception. This collaborative approach guarantees holistic and actionable solutions, addressing strategic, functional, and IT requirements in equal measure. With a sharp focus on your business processes, we deliver consulting services without interruptions, ensuring a benefit-optimized outcome for you.

Our track record speaks volumes - we boast a roster of satisfied clients, including medium-sized businesses and renowned DAX-listed companies from various industries.

Serviceware additionally offers services in the areas of managed services, IT and cloud infrastructure, and professional software training.

25+  years at the market

450+  employees

14  locations​

1000+  customers​

80  million revenue


We are one of a few German software companies to go public as an owner-managed business. This has enabled the company to obtain the financial means to expand its market leadership throughout Europe. Since April 2018, the Serviceware SE share is listed in the Prime Standard of the Frankfurt Stock Exchange (as SJJ). The two founders, Dirk Martin (CEO) and Harald Popp (CFO), continue to hold more than 60% of the shares after the IPO. 

  • 1998: Dirk Martin and Harald Popp found PM Computer Services (PMCS) in Dirk's childhood bedroom and lay the foundation of what is now Serviceware.
  • 2001: PMCS has moved out of the bedroom and opens an office in Bad Camberg.
  • 2002: Office in Berlin is opened.
  • 2003: helpLine (now Serviceware Processes) is added to the portfolio. Office in Hürth is opened. Office in Switzerland is opened.
  • 2004: Office in Austria opens.
  • 2006: helpLine is the first German software solution to become ITIL certified. 
  • 2007: Our 100th employee joins the company.
  • 2008: 10 year anniversary. “We Live Service” becomes our guiding philosophy.
  • 2011: helpLine becomes available as a SaaS solution.
  • 2012: Strategic Service Consulting GmbH is founded in Berlin.
  • 2012: MCH+ and its Careware healthcare planning application (now Serviceware Resources) is acquired. 
  • 2014: Catenic AG and its IT financial management solution anafee (now Serviceware Financial) joins the company. 
  • 2017: Opening of the office in Palma de Mallorca.
  • 2018: PMCS.helpLine Software Group becomes Serviceware SE. The successful IPO is a company milestone.
  • 2018: Serviceware acquires SABIO (now Serviceware Knowledge).
  • 2019: Serviceware acquires cubus and its outperform corporate planning software (now Serviceware Performance).
  • 2019: Serviceware opens its doors in the United Kingdom.
  • 2019: AI innovation lab opens in Darmstadt: Serviceware employees as well as representatives of the university will do practice-oriented research on AI.
  • 2020: Serviceware acquires Smoope’s chat technology which is the foundation of the Serviceware Platform Solution Bot.
  • 2022: Serviceware moves into new offices in Idstein. Street name is officially renamed Serviceware-Kreisel.
  • 2023: Serviceware updates its vision to "Serviceware enables people to achieve their ambitions in the service economy - revolutionized by AI".

Management Board

Dirk Martin

Dirk Martin is Chief Executive Officer (CEO) and founder of Serviceware SE.

He studied industrial engineering at the Technical University of Darmstadt. After graduating, he and his business partner Harald Popp founded PM Computer Services GmbH & Co. KG, today's Serviceware SE.

He is also a lecturer for sales at the University of Innsbruck and the University of Darmstadt as well as a board member of the association DIE FAMILIENUNTERNEHMER.

Harald Popp

Harald Popp acts as CFO and Deputy Chairman of Serviceware SE and Chairman of the Supervisory Boards of Catenic AG and cubus AG.

After having completed his bank apprenticeship at Deutsche Bank AG, Mannheim,Harald Popp studied industrial engineering at the University of Karlsruhe.

He co-founded PM Computer Services GmbH & Co. KG, where he served as a Managing Director until 2018. In 2003, Harald Popp also co-founded helpLine CLM AG, Baar, Switzerland.

Dr. Alexander Becker

Dr. Alexander Becker joined the company in 2012 as Head of Corporate Strategy and has been Chief Operating Officer (COO) of Serviceware SE since 2018.

He studied industrial engineering at the Karlsruhe Institute of Technology (KIT) and received his doctorate in 2011 from the Technical University of Darmstadt for his dissertation on the architecture of IT systems. 

In his role as COO, he is responsible for all consulting projects and advises Serviceware customers on their journey to digitalize service processes.


The Serviceware team in pictures

Our vision

Serviceware enables people to achieve their ambitions in the service economy - revolutionized by AI

Our brand promise

Companies no longer need technology to change the world - they need technology because the world has changed. Your competitiveness depends on your ability to improve your services. Efficiency and effectiveness in service determine your profit. Success and customer satisfaction depend on how you do business.

At Serviceware, we recognize that it is no longer enough to digitalize business processes. People today communicate, consume and produce in real time and expect services to meet their needs immediately. But business processes are slow, complex and sequential, which is why they no longer meet the service requirements of customers.

Serviceware enables you to meet the needs of internal and external customers in real time. Therefore, whenever an ambitious company wonders how it can use a software solution for service to achieve its business goals, the answer is always the same:

Serviceware. That's how.