Case Study
SPIEGEL-Verlag Protects Business-Critical SaaS Data with Keepit
Challenges
- Growing SaaS application landscape
- Fragmented backup strategy
- Limited predictability of IT costs
Results
- Unified SaaS backup strategy
- Granular data recovery
- Data storage hosted in Germany
Company
SPIEGEL Group, headquartered in Hamburg, is one of Germany's best-known media companies.
Alongside the renowned news magazine DER SPIEGEL, the company publishes brands including manager magazin, Harvard Business manager, SPIEGEL TV, 11FREUNDE, and the culinary magazine EFFILEE.
While traditional print publications remain important, digital offerings and online platforms continue to gain significance.
Around 1,400 employees generated approximately €255 million in revenue in 2024.
With editorial offices across Germany and an extensive international correspondent network, SPIEGEL Group has established a strong global journalistic presence.
Background
Growing SaaS Environment Requires a New Backup Strategy
As SPIEGEL-Verlag expanded its digital services and increased its reliance on cloud-based applications, the demands placed on data protection also grew significantly. In addition to Microsoft 365, the company introduced several business-critical SaaS platforms including Atlassian products, Salesforce, Microsoft Power Platform, and Microsoft Entra ID.
The existing backup solution no longer provided comprehensive protection across this increasingly diverse application landscape. As a result, the IT department began searching for a centralized backup strategy capable of reliably protecting all business-critical applications while reducing administrative complexity.
At the same time, the organization required transparent licensing costs, rapid recovery of individual data objects, and the assurance that backup data would remain stored within Germany. Together with Serviceware, SPIEGEL-Verlag evaluated a platform that could satisfy these requirements while providing a scalable foundation for future digital growth.
These developments placed increasing demands on the IT organization. Beyond ensuring the availability of business systems, IT needed to guarantee that critical data could be restored quickly whenever necessary. Consequently, business continuity, information security, cyber resilience, and regulatory compliance became increasingly important.
Responsibility for this infrastructure lies with Miroslav Najda, Head of IT Operations and DevOps at SPIEGEL-Verlag. Together with his team, he ensures that the company's IT architecture continues to evolve alongside the growing requirements of a modern digital media organization. In addition to maintaining stable operations, his responsibilities include security concepts, backup strategies, and the ongoing development of the cloud landscape.
“Cost predictability was one of the pain points with our previous solution. We experienced price increases, which led us to look for another option.”
Miroslav Najda
Head of IT Operations and DevOps at SPIEGEL-Verlag
Objectives
Keepit Becomes the Central Platform for SaaS Data Protection
Working closely with Serviceware, SPIEGEL-Verlag implemented Keepit as its centralized SaaS backup platform. The objective was to consolidate the protection of business-critical cloud applications into a single platform while creating a future-proof backup architecture.
Serviceware supported the project from the initial evaluation and proof of concept through implementation and production rollout.
Centralized SaaS Data Protection
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Unified backup platform for Microsoft 365, Atlassian, Salesforce, Microsoft Power Platform, and Entra ID
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Vendor-independent protection of data and metadata
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Granular recovery of individual files, users, and objects
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Backup data stored in Germany
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Scalable platform supporting future SaaS applications
Business Continuity
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Fast recovery of business-critical information
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Improved availability of cloud applications
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Reduced administrative effort through centralized management
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Long-term support for the company's cyber resilience strategy
Project
Serviceware supported SPIEGEL-Verlag throughout the project as both a consulting and implementation partner. Acting as a trusted technology advisor, Serviceware introduced Keepit as a platform capable of protecting a broad portfolio of SaaS applications from a single solution.
Together, both teams analyzed the requirements, established a proof of concept, validated the platform, and successfully guided the implementation into productive operation.
Result
- Centralized backup for all business-critical SaaS applications
- Unified management instead of multiple backup solutions
- Faster recovery of individual files and objects
- Predictable licensing costs supporting long-term budget planning
- Data stored in Germany for enhanced compliance and control
- Future-ready platform for continued SaaS expansion
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