Our company

About Serviceware

Serviceware empowers organizations worldwide to reinvent their service processes – intelligent, digital and highly automated. Our AI-native Serviceware Platform, combined with strategic consulting and a strong network of partners in IT security, data management, and endpoint management, provides a powerful foundation for efficient service delivery and future-proof IT transformation.

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What We Do Best

At the core of our portfolio is the AI-native Serviceware Platform. It connects people, processes, and data to deliver true service excellence for modern enterprises. The modular platform covers Enterprise Service Management (ESM), IT Financial Management (ITFM), Knowledge Management (KM), Corporate Performance Management (CPM), and Field Service Management (FSM).  It automates intelligently and creates full transparency across the entire service lifecycle. All modules integrate seamlessly or can be deployed independently—depending on maturity level, business needs, and strategic goals.

As a long-term partner to leading global enterprises and mid-sized companies, we deliver service excellence with strategic depth. From strategy development through implementation to optimization: We design and automate service models, combining consulting experience with cutting-edge IT expertise.

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Strategy and Execution in One Place

Serviceware brings together experienced management consultants and hands-on IT specialists. This collaborative approach ensures end-to-end solutions that meet strategic, functional, and technological requirements.
With a relentless focus on our customers’ business processes, we don’t deliver isolated components—we deliver complete systems that work. Efficient, practical, and measurable.

Our Track Record  

Serviceware supports mid-sized companies and global industry leaders on their journey to service excellence. Our success is built on deep understanding of individual customer needs, the know-how of strong partners, and the strategic competence of our consultants—proven in more than 1,100 projects over the past 25 years. 

As a certified partner of globally leading providers  of IT security, data, and endpoint management solutions, we also ensure secure and highly automated IT operations for our customers. 

In addition, Serviceware offers managed services, IT and cloud infrastructure services, and professional software training to complement and strenghten our customers' digital capabilities. 

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25+

years in business

450+

employees

14

locations

1,100+

customers

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Timeline

Serviceware is one of the few German software companies to go public as an owner-managed business.  The IPO enabled us to accelerate our European market leadership and expand our international presence. Since April 2018, Serviceware SE has been listed in the Prime Standard of the Frankfurt Stock Exchange (ticker: SJJ). The two founders, Dirk Martin (CEO) and Harald Popp (CFO), continue to hold more than 60% of the shares. 

  • 1998: Dirk Martin and Harald Popp found PM Computer Services (PMCS) in Dirk's childhood bedroom —the foundation of what is now Serviceware.
  • 2001: PMCS opens its first office in Bad Camberg.
  • 2002: Berlin office opens.
  • 2003: helpLine (which became Serviceware Processes) is added to the portfolio. Offices open in Hürth and Switzerland.
  • 2004: Austria location opens.
  • 2006: helpLine becomes the first German software solution to be ITIL certified. 
  • 2007: Our 100th employee joins the company.
  • 2008: 10-year anniversary. “We Live Service” becomes the guiding principle.
  • 2011: helpLine becomes available as a SaaS solution.
  • 2012: Strategic Service Consulting GmbH is founded in Berlin.
  • 2012: MCH+ and Careware (which became Serviceware Resources) is acquired. 
  • 2014: Catenic AG and its IT financial management solution anafee (which became Serviceware Financial) joins the company. 
  • 2017: Office opens in Palma de Mallorca.
  • 2018: PMCS.helpLine Software Group becomes Serviceware SE. The successful IPO marks a major milestone.
  • 2018: Serviceware acquires SABIO (which became Serviceware Knowledge).
  • 2019: Serviceware acquires cubus and its corporate planning software outperform (which became Serviceware Performance).
  • 2019: Expansion into the United Kingdom.
  • 2019: AI Innovation Lab launches in Darmstadt: Serviceware employees as well as representatives of the university will do practice-oriented research on AI.
  • 2020: Serviceware acquires Smoope’s chat technology which is the foundation for the chatbot of the Serviceware Platform.
  • 2022: Serviceware moves to its new headquarters in Idstein. The street is officially renamed "Serviceware-Kreisel".
  • 2023: Serviceware updates its vision to "Serviceware enables people to achieve their ambitions in the service economy - revolutionized by AI".
  • 2024: Launch of the AI-native Service Management Platform
  • 2024: Serviceware achieves more than €100 million in revenue for the first time
  • 2025: Expansion into global markets (including the US, Brazil, and Malaysia)

Executive Board

Dirk Martin

Dirk Martin is Chief Executive Officer (CEO) and founder of Serviceware SE.

He studied Industrial Engineering at TU Darmstadt before founding PM Computer Services GmbH & Co. KG together with Harald Popp—the company that later became Serviceware SE.

He is also a board member of the association DIE FAMILIENUNTERNEHMER.
LinkedIn
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Harald Popp

Harald Popp is CFO and Deputy Chairman of the Administrative Board of Serviceware SE. 

After completing his banking apprenticeship at Deutsche Bank AG in Mannheim, he studied Industrial Engineering at the University of Karlsruhe.

In 1998, he co-founded PM Computer Services GmbH & Co. KG with Dirk Martin and served as Managing Director until 2018. In 2003, he co-founded helpLine CLM AG, in Baar, Switzerland.
LinkedIn
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Dr. Alexander Becker

Dr. Alexander Becker has been Chief Operating Officer (COO) of Serviceware SE since 2018. He joined the company in 2012 as Head of Corporate Strategy.
 
He studied Industrial Engineering at the Karlsruhe Institute of Technology (KIT) and received his doctorate from the Technical University of Darmstadt in 2011 on the architecture of IT systems. 
 
As COO, he is responsible for all consulting projects and advises customers on their journey to digitalize service processes.
LinkedIn
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The Serviceware Team

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Our vision: Serviceware enables people to achieve their ambitions in the service economy – revolutionized by AI

Our Brand Promise

Technology no longer defines competitive advantage on its own—your ability to deliver exceptional services does.
In a world that changes by the minute, service quality determines efficiency, customer satisfaction, and long-term success.

At Serviceware, we know that digitalization alone isn’t enough. People expect services in real time—intuitive, connected, and dependable. But many enterprise processes are still too complex and too focused on internal structures.

With Serviceware, you redesign your services: customer-centric, fast, efficient, and secure. Scalable across every department and every interaction. Whenever an ambitious organization asks how software can help them achieve their service goals, the answer is clear:

Serviceware. That's how.

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