About the author
Jörg Wassink is Group Director Marketing at Serviceware, a role he has held since October 2024, driving business growth through data-driven decisions with a team of around 20 marketing professionals. Previously, he spent five years heading the marketing department at valantic, an international consulting and software house. Before that, he served as Head of Marketing at ngena – The Shared Network, a joint venture of Deutsche Telekom and Cisco, and held communications leadership roles at Sage Group and COLT Telecom Group. He began his career as a journalist for ICT magazine iConomy, later working in PR as an account manager at agency denkfabrik. With over two decades of experience spanning marketing, PR, social media, and digital lead generation, Jörg has a strong track record of building marketing functions and driving growth across the technology sector.