Serviceware SE drives strategy of internationalisation

Bad Camberg Serviceware SE (“Serviceware”, WKN (German Securities Code) A2G8X3) is a leading provider of software solutions for the enterprise service management (“ESM”) market and is – as previously announced – driving the internationalisation of its sales activities. The formation of SERVICEWARE SE UK LIMITED (registered office in London) now means that the company has entered the UK market – Europe’s largest IT market. At the same time Serviceware has ensured top-quality reinforcement by implementing its internationalisation strategy. A tried-and-trusted industry expert with extensive international experience, Ronnie Wilson, is taking over operating responsibility for the UK as Executive Vice President, and is supporting all of the company’s international activities outside the D-A-CH region.

Serviceware’s CEO, Dirk K. Martin, commented on the UK market entry: “The UK is a key strategic software market for Serviceware, and after Spain and The Netherlands it marks a further step in our strategy of expanding our sales activities internationally. We are very pleased that we have found Ronnie Wilson, an expert with far-reaching experience.”

Prior to joining Serviceware, Ronnie Wilson was Vice President EMEA with DELL from 2014 to 2016 and President and General Manager with Quest Software (former part of DELL Group) from 2016 until joining Serviceware. Dirk K. Martin on Ronnie Wilson’s tasks: “Ronnie will drive our international software business ahead with all of his experience. He will work from a London base, which means that he has short paths to many potential customers.”